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Now, GMC releases another video showcasing the upcoming Hummer EV but with something more – the NBA superstar LeBron James fronting the quiet revolution.

Those sorts of figures would be revealed in May, a GM spokesman said. To do that, you really need broad awareness, broad appeal and maximum excitement.".

GMC plans to show the full rig on May 20, which give the brand plenty of time to hype this thing up further. Are you a print subscriber? Finally, the ad closes with James doing what he does best, dunking a basketball, before GMC proclaims it as the sound of "quiet dominance."

When reserved vehicles are close to production, dealers will finalize the orders, Brook said.

By “It is definitely a Hummer”. Jeep Super Bowl Commercial Stars Gladiator, Bill Murray, And A Groundhog, 2021 Kia Seltos Takes Raiders’ Josh Jacobs Home In Super Bowl Ad, Watch The GMC Hummer EV Super Bowl Ad With LeBron James, https://www.motor1.com/news/396337/gmc-hummer-ev-super-bowl-ad/, 2022 GMC Hummer EV Debuts Today: See The Livestream And Pre-Show Right Here, New Volkswagen Golf R Spied During Final Testing, 2022 Kia Sportage Rendered With Revolutionary Design, Enter Now To Win This Ultra-Rare 200-MPH Cadillac CTS-V Championship Edition, 2021 Mustang Mach 1 'Very Close' To GT500 On Short Tracks. GM thinks it has a simple way to drum up hype for its future GMC Hummer EV: give it the kind of celebrity endorsement that sports fans would notice. At 8 p.m. EDT Oct. 20, GMC will reveal the Hummer with the new ad, and reservations will open on GMC's website.

Here’s a screenshot of the ad via the Hummer Chat forum: The ad does mention that the vehicle shown is “simulated” and that “actual production model may vary”, but that doesn’t mean that it’s not the design of the vehicle — just that it’s not an actual picture. The GMC Hummer EV ad blitz starting Tuesday will run during the World Series, "The Voice" and across a barrage of social media and streaming platforms. In July, Ford released a video of an electric. Electrek’s Seth Weintraub who saw the Hummer EV prototype at GM’s EV day earlier this year says that the vehicle is very similar to what he saw that day. It’s likely going to be expensive and not really efficient. GM is not resurrecting the separate Hummer brand, which it.

All times are ET.

Watch this production car break world speed record, Ride along in the latest Ferrari convertible, Nissan gives a glimpse of its first Z car in more than a decade, This new electric car has over 1,000 horsepower, See Maserati's first supercar in over a decade, Jeep is reviving a classic. Hummer EV truck introduced by LeBron James in Super Bowl 2020 ad. The ad will run during the second half of this year's Super Bowl, The new GMC Hummer EV will go on sale in 2022 and is. It really does signal us entering into the EV market in a big way. I-Hsien Sherwood It will be interesting to see how it plays out. And what a way to do that, with a brand name that was so beloved and vilified all at once during its prime.

James also provides a voice over as GMC reminds viewers there are "zero limits" when it comes to this Hummer EV. © CBS Interactive Inc. All Rights Reserved. For now, these are things we know about the Hummer EV. GMC has latched onto sports buzz for the Hummer EV so far, featuring National Basketball Association star LeBron James in ads and teasing the pickup for the first time during this year's Super Bowl. Customers can also browse GMC's frequently asked questions for information on EV ownership.

The gears turning introduce us to 11,500 lb-ft of wheel torque. To say that this truck will produce a lot of power would be an understatement – all those will be done as quietly as possible, which is the whole point of the ad's theme.

"Teaming up with GMC to introduce the Hummer EV is a natural fit. So far, just over half of GMC dealers have elected to sell the Hummer, the brand said last month.

It's a pretty bang-on way to reintroduce a big name and even bigger model for the automaker. Each portion lends to the positive attributes of electric vehicles, all the while positioning the Hummer EV as one tough cookie. The most amazing thing about the new GMC Hummer EV will be how much power the truck will have. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Electric Hummer To Take On Tesla Cybertruck?

"The Hummer EV is really going to change that because of the level of technology, the level of innovation and the fact that it's all-electric, zero emissions," said Brook.

Including the tease campaign GMC has already launched, Brook expects the reveal to generate more than 1 billion impressions.

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The original Hummer brand was controversial because of the poor fuel economy and imposing appearance of the enormous lane-filling Hummer H1 and the large Hummer H2. The design of the GMC Hummer EV pickup truck has leaked in an ad ahead of the unveiling event later today. GMC has latched onto sports buzz for the Hummer EV so far, featuring NBA star LeBron James in ads. Disclaimer. GM's ad blitz for new Hummer EV includes World Series, Twitch and NBC's 'The Voice' The campaign will give customers a closer look at the Hummer and allow them to reserve their vehicle, … GMC's goal with the debut of the Hummer electric pickup next week is broad awareness, not only of the vehicle itself, but also the GMC brand and General Motors' electric future. Through the ad and its far reach, GMC is trying to change customers' perception of the Hummer, differentiating it from the gas-guzzler of the 2000s. Get upfront price offers on local inventory. We delete comments that violate our policy, which we encourage you to read. Activate your account.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. Show hosts for the World Series and "The Voice" will introduce the ad. Lending a helping hand is NBA superstar LeBron James to help reintroduce the Hummer nameplate.

The Hummer's electric motors will produce up to 1,000 horsepower. The official reveal of the full-electric truck will be on May 20, 2020, so expect additional info about the truck in the months to come, including inevitable leaks. Tune in at 8 PM ET (5 PM PT) on Electrek for all the details. Check it out here: GM unveils Hummer EV: 350-mile electric supertruck with $80,000 super price tag. GM unveils Hummer EV: 350-mile electric supertruck with $80,000 super price tag. All rights reserved.

"This is not just about selling vehicles today, this is about building a strong brand and selling into the future and really establishing GMC and GM as a leader in the EV space," Brook told Automotive News. Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast. Most of Twitch's audience is young but highly interested in tech innovation. The full commercial debuted ahead of the Super Bowl this evening and teases the reborn Hummer from GMC. The brand is airing a teaser commercial … Market indices are shown in real time, except for the DJIA, which is delayed by two minutes.

Updated 1754 GMT (0154 HKT) January 31, 2020.

We’ve now got our first look at the exterior design of the vehicle thanks to an ad that has leaked ahead of the event. Source: We do, however, still want GMC to stand by its declared numbers.

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The ads will give customers a closer look at the Hummer and allow them to reserve their vehicle, down to the trim level, for $100, said Phil Brook, VP of GMC Marketing.

Over the course of next year, participating GMC dealers will update their facilities to accommodate EV sales and service, Brook said. (adsbygoogle = window.adsbygoogle || []).push({}); GM is preparing to unveil the GMC Hummer EV, which it describes as an electric “supertruck”, tonight at 8 PM ET. The Hummer will be the first production vehicle revealed on Twitch, a live streaming service initially popular among gamers, Brook said. Yes, Hummer is coming back. The ad will also be available for streaming via Hulu, Roku and Fire TV. GM has also released a list of features for the new electric pickup truck: Between those features and the picture, we already have a good idea of what the Hummer EV is about, but we will see the full truck and all its features later today. Ann-Christine Diaz Through Zalkon.com, you can check out Fred’s portfolio and get monthly green stock investment ideas. "This is more than just a new vehicle for GMC. Unless you're living under a rock, you should know by now that GMC is bringing back the Hummer – not as a gas-guzzling monster that it was but as a full-electric truck.

The GMC Hummer EV's grill retains the agressive look of Hummers from the early 2000s.

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